Setting up your company to release apps on the Google Play Store

Allison Liemhetcharat
3 min readJan 14, 2022

Recently, I founded Atas Fun, an indie game development company that I will be using to release my games on the Google Play store, Apple app store, Steam store and others!

It took quite some time to set up Atas Fun (my company) to be able to release games on the Google Play store. I searched online for guides and tutorials about this, but didn’t see anything, so I figured that it would be good to write an article about how to do it, so that others can get set up more easily.

If you’re like me, this is probably one of the first links you’ll read when it comes to registering on the Play Console to be an app developer.

However, following these steps will not work for an organization!

Specifically, after you’ve paid the registration fee, it will go into an ID verification process, but your company will be tagged as an individual. The ID verification will then ask for personal identification documents such as government-issued photo IDs. I attempted to upload my company documents at this stage, but was thwarted by the upload dialog refusing the document.

I contacted Google support over chat, and was transferred across different departments, until finally they said that it wasn’t their department (!) and that I should email the Google Developer support team. Eventually, the Google Developer support team said that my Google Pay account was associated with an individual, not an organization, and that there…

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Allison Liemhetcharat
Allison Liemhetcharat

Written by Allison Liemhetcharat

Proud mom, roboticist, software engineer.

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